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MBA510 - Creating and Implementing Marketing Strategies
Course Description
In this course, students will analyze critical components of marketing strategy including product, price, promotion, place, people, process, and physical evidence. Students will develop a comprehensive understanding of the impact and importance of branding, customer demographics, value, and the use of data to create and monitor marketing strategies.
Credit Hours: 3
MKG502 - Product and Brand Management
Course Description
Students in this course will analyze the strategic implementation of brand and product management campaigns. Students will understand that the internal and external environment, as well as, the targeted customers are essential elements within the brand management process. Students will explore the planning, controlling, implementing, and measurement techniques needed to develop an effective marketing campaign for a brand.
Credit Hours: 3
MKG521 - Advanced Marketing Analytics and Research
Course Description
Students in this course will examine various qualitative and quantitative tools and techniques to research markets through traditional and digital marketing methodologies. Students will analyze available consumer data through digital analytics focusing on relationships among factors, variables, and consumers. Students will examine how to use research and analytics to make strategic marketing decisions that positively impact organizational effectiveness.
Credit Hours: 3
MKG532 - Digital Storytelling
Course Description
Students in this course will develop and apply different digital storytelling elements to build brand awareness and stakeholder value. Students will focus on ways to differentiate a brand digitally through the use of various storytelling mediums. Additionally, students will manage a brand's online reputation and gain hands-on experience creating digital content for a brand using various storytelling components.
Credit Hours: 3
MBA520 - Financial Accounting and Reporting
Course Description
In this course, students will develop the skills to understand financial reports and utilize the data provided through financial reporting for strategic decision-making. This includes critiquing the role of capital markets, the relationships of financial states and decision making, using financial statements to evaluate the health and budgeting decisions made by an organization as well as assessing the application of ethical standards in accounting.
Credit Hours: 3
MBA530 - Financial Decision Making
Course Description
This course provides a theoretical and practical understanding of key financial concepts in corporate settings including the time value of money, required rates of returns, cost of capital, and the different valuation models of securities. Students explore the role of finance in capital markets and examine financial management such as managing exchange rates and various investment vehicles/tools available to enhance stockholders’ wealth in a competitive global economy. This course helps one weigh the impact of strategic decisions as it relates to the use of financial capital.
Credit Hours: 3
MBA540 - Managing Operations and Supply Chains
Course Description
This course examines the principles, practices, and techniques for building business operations and supply chain management systems. Students explore operations, supply chain performance, inventory, and capacity management, and forecasting with a focus on optimization of resources within a continuous improvement perspective. Innovation from the viewpoint of key stakeholders is explored along with compatibility of design principles with the needs of end users.
Credit Hours: 3
MBA570 - Pricing Models and Optimization
Course Description
This course delves into the intricacies of pricing strategies, enabling students to optimize product pricing to achieve profitability while considering market dynamics and consumer behavior. This course covers a range of skills and knowledge areas, from strategic analysis and modeling to pricing optimization techniques and ethical considerations of setting and updating prices over time, preparing students for comprehensive mastery of pricing models and strategies. Topics will include but not be limited to introduction to pricing, models of consumer demand, price segmentation, customized pricing strategies, and the behavioral economics of pricing.
Credit Hours: 3
MBA580 - Business Models, Product Roadmaps and Design Thinking
Course Description
Students learn to innovate and develop sustainable business models and map products through design thinking principles, ensuring products align with market needs and create value. The course-level outcomes reflect a comprehensive understanding of business model development, design thinking principles, practical application, critical evaluation, and collaborative leadership skills, all of which are essential for success as a product manager.
Credit Hours: 3
MBA590 - Leading Product Strategy Capstone
Course Description
Culminating the experience of this program, the capstone project challenges students to apply their accumulated knowledge and skills to a real-world product management scenario. Working in teams, students devise comprehensive product strategies, considering all aspects from branding to financial implications. This course assesses students' adaptability, strategic thinking, and decision-making skills. As they navigate the simulation, students showcase their ability to adjust product strategies in dynamic settings, mirroring real-world scenarios.
Credit Hours: 3
