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MKG310 - Introduction to Marketing
Course Description
This course provides an introduction to the fundamentals of marketing. Marketing principles and practices will be applied to marketing activities globally by analyzing real-world marketing issues. The application of marketing pricing, promotions, consumer behaviors, value delivery, and capture will be applied to daily global and domestic challenges while using current business tools to assess and communicate current marketing issues and challenges.
Credit Hours: 3
MKG370 - Website and Content Marketing
Course Description
This course examines content marketing through the use of internet tools such as websites, search engines, mobile platforms and video/image based marketing. It further examines how popular website development tools are used to create engaging and interactive websites. Additionally, the course reviews search engine marketing (SEM) leading to search engine optimization (SEO) and pay-per-click advertising (PPC).
Credit Hours: 3
MKG380 - Social Media Marketing
Course Description
This course provides the student with conceptual frameworks of how social media is strategically used in a marketing plan. It examines the use of popular social media platforms that include well-established platforms as well as emerging forms to include email marketing, mobile marketing, gaming, and location based mediums. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with social media marketing.
Credit Hours: 3
MKG420 - Digital Marketing
Course Description
This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing , to include email marketing, social media, mobile marketing, video marketing, the use of artificial intelligence in support of marketing efforts, disruptive innovative marketing platforms and digital advertising. Additionally the course provides a basic understanding of how to measure the effectiveness of and assess ethical issues associated with digital marketing.
Credit Hours: 3
MKG430 - Market Research Through Digital Metrics and Analytics
Course Description
This course relates traditional market research concepts to the digital marketing platform through the use of SEM, SEO and PPC towards web optimization. The course reviews measurement and predictive analytics for marketers. Additionally, this course reviews Google analytics and Google Adwords in a marketing application.
Credit Hours: 3