Undergraduate Specialization in Marketing - Colorado State University

Virtually every company and industry needs talented marketing professionals to identify their best customers and build solid relationships with them. That vital, sought-after professional could be you.

By studying and applying current marketing theory, including defining target markets, understanding buyer behavior, and evaluating market segments, you’ll be able to build and implement highly effective marketing strategies.

This specialized course of study prepares you for many areas of marketing, whether you’re most interested in creative services, strategic planning, advertising, research, promotion, or public relations.

Courses In This Specialization

This program consists of five lower-division online marketing courses for a total of 15 credit hours.

*Please click on a course title below to view description

MKG310 - Introduction to Marketing

Course Description

This course provides an introduction to the fundamentals of marketing. Marketing principles and practices will be applied to marketing activities globally by analyzing real-world marketing issues. The application of marketing pricing, promotions, consumer behaviors, value delivery, and capture will be applied to daily global and domestic challenges while using current business tools to assess and communicate current marketing issues and challenges.

Credit Hours: 3

MKG330 - Consumer Behavior

Course Description

This course introduces students to marketing concepts and theories developed in economic and behavioral sciences. Students will apply buyer behavior concepts to marketing management decisions and develop analytical abilities when doing consumer research across buying platforms while assessing cultural, cognitive, and social factors.

Credit Hours: 3

MKG340 - Product and Brand Management

Course Description

This course provides an analysis of product and brand management as applied to goods and services. Students will be prepared to create value to targeted customers via ideation, planning/design, and implementation of successful product and brand development strategies. Brand elements will be analyzed for effectiveness.

Credit Hours: 3

MKG350 - Integrated Marketing, Promotions, and Advertising

Course Description

This course introduces the key elements of integrated marketing communications through the lens of advertising, marketing, and public relations. Topics include media relations, media buying, determining appropriate media, and publicity development tools. Students will also examine methods for improving customer satisfaction, relationship building strategies, and ethics in advertising.

Credit Hours: 3

MKG470 - Marketing Research

Course Description

This course provides students with the knowledge and skills necessary to understand marketing research and apply best practices to marketing decision-making from both a consumer and a creator perspective. Topics such as the research process, marketing research in a global environment, and quantitative and qualitative research methods are covered. Students will also learn how statistics support analysis, and the role of social media in marketing research.

Credit Hours: 3

Corresponding Bachelor's Degree Programs

B.S. Business Management

B.S. Management Information Systems and Business Analytics

B.S. Organizational Leadership

Why You Should Consider an Undergraduate Specialization

When you earn your bachelor’s degree through CSU Global, you can customize your degree to meet your professional goals and personal interests. With just five additional, lower-division courses, you can earn a specialization along with your bachelor’s degree. Similar to a minor, or degree concentration, an undergraduate specialization lets you explore a second area of interest. Provide proof that you’re dedicated and invested in the career you want with additional skills in the field.

Flexible

With no set times or locations, you can complete your coursework around your schedule.

Monthly Class Starts

CSU Global classes start every month, which means you can begin earning your degree when you’re ready.

Accelerated Courses

Every CSU Global course is just 8 weeks from beginning to end, so you can move forward faster.

Want To Know More?

Ready to learn more about how to move forward with CSU Global? Complete the form below and we’ll be in touch to answer any questions and help you get started.

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Degree Specialization In Marketing

Virtually every company and industry needs talented marketing professionals to identify their best customers and build solid relationships with them. That vital, sought-after professional could be you.

Courses In This Specialization

MKG310 - Introduction to Marketing

MKG330 - Consumer Behavior

MKG340 - Product and Brand Management

MKG350 - Integrated Marketing, Promotions, and Advertising

MKG470 - Marketing Research

Corresponding Bachelor's Degree Programs

Why You Should Consider an Undergraduate Specialization

Flexible

Monthly Class Starts

Accelerated Courses

Want To Know More?

Apply Now